Our story begins long before there were smartphones, clouds, and endless galleries.

In 1994, our parents opened their first photo studio in Pleven. Back then, it wasn't just a shop – it was a place for memories. People eagerly waited to see their photos on paper and arrange them in albums.

One of my first days at work
I'm handing out flyers to random passersby in front of the photo shop.

Over time, the world became digital. Cameras turned into phones, albums into galleries in our pockets. Photo shops closed their doors one by one. People stopped printing. Memories remained locked in devices.

New beginning

In 2010, our family took a new step - we ventured into creating photo books.

Initially for professional photographers – weddings, proms, baptisms, and other events.

Today we want to open this opportunity to everyone.

Magic Photobook is the natural continuation of a family photography story. Here you can create your own photo book – for your travels, for your love, for your children, for the small everyday moments that are actually the greatest.